![]() ![]() ![]() Comparisons & Collective ChoiceĬhoice on the internet comes down to two basic principles: is product or item A better than product or item B. ![]() (or C, D, E, etc.) When an individual is allowed to cast their opinion on a topic alongside their peers, a comparison system is developed. The rise and fall of a particular item is built around the judgment of the users. So why is it that almost every product page, movie review or ecommerce store has a system utilizing a five star review? Before we determine that answer, let’s look at some of the other systems encountered on the web.įirst is the two choice system or a simple yes and no rating. We see this system on the internet in places like Reddit, Quora, and the comment sections of sites. Recently, Youtube has switched to a thumb up or down from its previous scale. While this works to gather an opinion on a basic level of is this content or product useful, it doesn’t provide enough when it comes to educated decisions. The reason for Youtube’s switch lies behind their data. While a five star system looked great to rate videos and display search results based on votes, almost every video had a five star rating. The system was proven ineffective when it came to liking or disliking a video. The thumb up or down system, for Youtube, was a more logical choice. Highly used by eBay for years, not until recently have they switched to a different system. The three star system gives the user the ability to select a negative, neutral, or positive rating. What ended up happening on eBay was that negative feedback was seen very rarely. ![]()
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